I see it all the time. A small business owner buys some website design software, sets up a hosting account, and then throws anything and everything he can think of up on his website. When a visitor drops by to find the phone number or address of the business, they don’t even know where to start.
You’ve heard the old saying that “less is more”. This can definitely be applied to a small business website. When you set out to create or redesign a site, you should start with one question in mind:
What do I want visitors to do when they visit my site?
Do you want them to contact you? Make your contact information highly visible and easy to find. Do you want them to tell their friends about your business? Include a “tell a friend” form on every page. Do you want them to buy your products? Maybe an online store is the solution.
If you are looking to build (or upgrade) your small business website, it might be a good idea to work with an expert. Contact me today to discuss your ideas for your site and I’ll help you get started.