It’s not just what you say. It’s how you say it. That’s the gist of a recent Smashing Magazine article:
Readability is one of the more important aspects of Web design usability. Readable text affects how users process the information in the content. Poor readability scares readers away from the content. On the other hand, done correctly, readability allows users to efficiently read and take in the information in the text. You want users to be able to read your content and absorb it easily.
A good designer will consider the following elements when designing the look and feel of a site’s text:
- User-Friendly Headers
- Scannable Text
- White Space
- Density of Text
- Emphasis of Important Elements
- Organization of Information
- Clean Graphical Implementation
- Use of Separators
- Good Margins
We’ve all seen sites where one or more of these elements is out of balance. The result can be down right painful. This is just one of many reasons why the “do it yourself” approach might not be the best idea for your small business website. If you’re ready to enlist some professional help with your site, let me know. I’d be glad to help.