Most people get marketing completely backwards. They think that if they talk enough about their company, their product or service, or even their prices, consumers will be drawn to make a buying decision. This, my friend, is nonsense.

Jay Conrad Levinson writes in Guerrilla Marketing, “Marketing isn’t about you. It’s about them.” To put it bluntly, nobody cares about your business. You have to connect with people on a what’s-in-it-for-me level. This all fits into the Wittmania strategy of telling a story that connects with people on an emotional level. If people believe that your business can change their life, just as it has for other people, they will beg you to sell them your product or service. Put your customers first and the sales will follow.