Many small business owners have told me the reason they don’t have a website yet is they just don’t have the time to set up and maintain one. Unfortunately, if marketing your business isn’t a priority, you might have all the time in the world when you have to close up shop!
Maintaining a website doesn’t have to be a struggle. Many people spend a lot of money on Search Engine Optimization (SEO) tricks without ever realizing that the best way to maintain a site’s rank is to regularly add new content. Fresh content also appeals to visitors. If they return to your site only to find that it hasn’t been updated since the Nineties, chances are they won’t be back.
This is the reason why I build all of my sites on an easy to use Content Management System (CMS) that features a what-you-see-is-what-you-get editor. I have clients without any technological background who upload images, add links, edit copy, and even add new pages to their sites.
I know you’re busy. Most small business owners are. And, frankly, that’s a good thing. One thing that sets successful small business owners apart from the rest is the ability to prioritize tasks and manage them effectively. One of those high-priority tasks just might be creating (or upgrading) your business’s website. Contact me today to find out just how little time it requires to set up and maintain a great small business website.